DW Transtel
For more than 50 years, DW Transtel has been bringing compelling factual storytelling from Europe to audiences worldwide. As part of DW, one of Europe’s leading international media organizations, we offer a diverse factual catalogue spanning documentaries, science, environment, technology, travel, culture, sports and children’s programming. From stories that explain our changing world to inspiring human journeys and breathtaking wildlife, DW Transtel delivers high-quality content with global relevance.
Martin Maaß, head of DW Transtel, the international distribution arm of German broadcaster Deutsche Welle (DW), discusses the distributor’s shift towards solutions-based storytelling, its growing current affairs and sports offering, and what’s new for Mipcom.
What is DW Transtel’s overall programming philosophy and how is it evolving?
We’re aiming to bring Deutsche Welle’s mission to the commercial market. As part of Germany’s international broadcaster, we are guided by a mission that promotes dialogue, understanding and democratic values. Since Transtel’s founding in 1965, our focus has evolved alongside the issues shaping the world. While development, politics and societal change remain important, we are increasingly exploring themes such as sustainability, technological and scientific transformation and how societies can adapt to a rapidly changing world and live together peacefully on a planet with shrinking resources.
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