Nippon TV is Japan's leading multiplatform entertainment powerhouse, as well as owner of streaming giant Hulu in Japan. Nearly 90% of its content IP is fully owned by Nippon TV and the company has been active in bringing its content to the international market in the form of anime, ready-made programs, formats, and through co-production partnerships. In the area of scripted formats, Nippon TV ranked #6 globally as the company with the most format sales in 2024-2025, according to research by K7 Media. The company has also recently announced Gyokuro Studio, an in-house production arm and Nippon TV LA Business Office as the global co-development and sales headquarters, both dedicated to unscripted formats.
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