Autentic Distribution is the sales division of Autentic, a subsidiary of Jan Mojto's Beta Film, and one of the leading German global distributors of high-quality documentaries and factual series. Over the years, Autentic Distribution has grown an international network within public and private commercial broadcasting, streaming services and other relevant platforms. Our wide-ranged and unrivaled distribution catalogue offers the best non-fiction productions from independent producers and established media agencies from around the world. With a hands-on, agile and transparent approach, we work closely with producers and filmmakers, delivering customized marketing and distribution strategies for each title, extending the lifecycle of productions in a sustainable way. For our distribution catalogue, we are looking for documentaries with strong narratives, compelling subjects and a clear appeal to a worldwide audience. We help producers to finance their projects through partner search and co-financing, even in the early stages of development. Our focus lies on a wide range of genres: Wildlife, Nature, Science & Technology and History. We are also known amongst our diverse clients for strong content in the genres Current Affairs and People & Places. We are constantly looking for series or one-offs that can fascinate a wide audience.
Patrick Hörl, founder and MD of Munich-based factual content company Autentic, discusses the rise of D2C and FAST, new Mipcom titles across science, factual and wildlife, and how AI is reshaping the business.
What are the biggest changes in the distribution industry and how is Autentic responding to them?
The factual distribution business is a good reflection of the wider changes our industry is facing right now. Currently, 40% of Autentic’s revenues already come from digital direct-to-consumer (D2C) platforms. Traditional licence deals and revenue-share models now exist side by side, and increasingly it’s the combination of both within sophisticated windowing strategies that creates the greatest value. It has definitely paid off that we started building meaningful relationships with digital partners early on. Today, we understand both the needs of the broadcast market and the specific requirements of those who built their business in the digital platform market.
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