Kinetic Content, Talpa Studios pitch Watch Your Back reality format to the US

Love is Blind producer Kinetic Content, part of Peter Chernin’s The North Road Company, and Talpa Studios in the Netherlands are pitching a new reality competition format at the US market.

John De Mol

Watch Your Back is described by Talpa Studios owner John de Mol as a “very simple idea” that “creates a tense and psychological game of trust and deception and an absolute play along for the viewers.”

The format, which has been commissioned by an as-yet-unannounced Dutch broadcaster, is being distributed by Talpa Studios and will now be pitched to buyers in the US.

It has been co-developed by Kinetic Content and Talpa Studios in collaboration with Signal.Stream, with which Talpa Studios established a strategic creative partnership last year.

Led by founder and CEO Chris Coelen, Kinetic Content is behind shows such as Love Is Blind, The Ultimatum and Perfect Match on Netflix. It also makes Married At First Sight for Lifetime.

In 2022, Kinetic was acquired by The North Road Company as part of its takeover of the US assets of Red Arrow Studios from European media giant ProSiebenSat.1.

De Mol said: “With an ever-growing demand for fresh content, we are eager to continue joining forces with creative partners across the global TV industry who share our passion for developing groundbreaking formats.”