Dr. W - Mago Audiovisual Production S.L
Dr. W
26 x 4'
Children's - Animation
Mago Audiovisual Production S.L

Dr. W is a delirious doctor who's always searching for the truth of the natural facts of life. He hosts a general knowledge TV show where he explains things in his own funny and sarcastic way.

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David Hockney: A Bigger Picture - Passion Distribution
David Hockney: A Bigger Picture
1 x 60'
Documentary - Biography & Profiles
Passion Distribution

This extraordinary documentary was shot over three years bringing us an unprecedented record of a major painter at work. It is a unique portrait of what inspires and motivates one of the world's greatest living artists.

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Fireflies - m e i s l e r . c o m
Fireflies
1 x 82'
Documentary – Documentary
m e i s l e r . c o m

Gili Meisler searched for his brother Giora, War MIA, twice in the past. First with his family, during the war, and ten years later in the Far East. Now Gili departs on a third journey...

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In Real Life - Apartment 11 Productions
In Real Life
13x60'
Children's - Entertainment
Apartment 11 Productions

In the exciting new reality series "IN REAL LIFE", eighteen kids – aged 12-14 – race across North America and compete in a series of thrilling real-life tasks...

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Hero:108 - Moonscoop
Hero:108
52 x 11'
Children's - Animation
Moonscoop

Both groundbreaking and visually stunning, Hero:108, the new animated comedy/action series, is a one-of-a-kind collaboration of artists from Asia, Europe and Hollywood.

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Street Kids of Mumbai - Digital Rights Group
Street Kids of Mumbai
1 x 60'
Factual - Documentary
Digital Rights Group

India is home to the largest number of street children in the world. UNICEF's estimate of 11m is considered to be a conservative figure. 10 - 15,000 children arrive in Mumbai alone every year. This film tells the stories of just a few...

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Hollywood creative teams up with brands

Family Guy creator Seth MacFarlane is taking a step into the world of advertising by lending his creative services to a campaign for US food giant Burger King.

From September, MacFarlane will unveil a new high profile project called Seth MacFarlane’s Cavalcade of Cartoon Comedy, an animated variety show that will be distributed solely through Google for the fast food giant.

Traditional product placement deals have been rife in the US since TV and film began, but the latest deal marks a twist in that one of Hollywood's top creative forces has loaned their services to the ad world.

The Internet giant will syndicate the new programme using its AdSense advertising system to thousands of Web sites that are predetermined to be gathering spots for MacFarlane’s target audience, typically young men.

Marketing messages will be incorporated into the clips largely through "preroll" ads. However, MacFarlane has taken things a step further in working directly with the marketer by creating and animating the ads, which will play ahead of his own variety show.

According to The New York Times, YouTube will also devote a channel to the material.

In one of the clips, Burger King's King mascot bursts through the centre of the screen followed by menacing looking Mayans who hurl darts in the mascots direction. It ends with the company's logo.

US indie Media Rights Capital are behind the deal with Google and Burger King.

Jules Grant
18 Aug 2008
© C21 Media 2008

Links & Related articles
MacFarlane joins the Google family - 30/06/2008

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