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Hollywood creative teams up with brands Family Guy creator Seth MacFarlane is taking a step into the world of advertising by lending his creative services to a campaign for US food giant Burger King. From September, MacFarlane will unveil a new high profile project called Seth MacFarlane’s Cavalcade of Cartoon Comedy, an animated variety show that will be distributed solely through Google for the fast food giant. Traditional product placement deals have been rife in the US since TV and film began, but the latest deal marks a twist in that one of Hollywood's top creative forces has loaned their services to the ad world. The Internet giant will syndicate the new programme using its AdSense advertising system to thousands of Web sites that are predetermined to be gathering spots for MacFarlane’s target audience, typically young men. Marketing messages will be incorporated into the clips largely through "preroll" ads. However, MacFarlane has taken things a step further in working directly with the marketer by creating and animating the ads, which will play ahead of his own variety show. According to The New York Times, YouTube will also devote a channel to the material. In one of the clips, Burger King's King mascot bursts through the centre of the screen followed by menacing looking Mayans who hurl darts in the mascots direction. It ends with the company's logo. US indie Media Rights Capital are behind the deal with Google and Burger King. Jules Grant 18 Aug 2008 © C21 Media 2008 
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